Hi, I’m Isha, Founder & CEO (Chief Everything Officer) of

Who am I? How Did I Start a Company at College? And Most importantly, Why?

Hi, I’m Isha, Founder & CEO (Chief Everything Officer) of

Who am I? How Did I Start a Company at College? And Most importantly, Why?

SO....

Every Idea Starts with a Problem

Everyone has their Reasons and their Stories. This is MINE.

To give a little background, Let's rewind to 2013, when I turned 12 years old. My summer vacation turned into trouble. I gained 15 kg in just 2 months, and my haemoglobin dropped to 6. Yes, freaking 6! I was diagnosed with PCOD, which resulted in a major hormonal imbalance. Like any normal Indian parent would, mine panicked and banned all junk, packaged food, and every convenience food you can imagine. It hit me hard, especially since I’m a die-hard foodie.

Fast forward 4 years later, as I moved away from home, I definitely made those yummy and convenient decisions and got addicted to packaged food. After all, it was tasty, and it would make Hostel’s Bland Food Bearable and sooner than I realised it, I put on 10 more kgs. Alas!

Moving back home in 2019 came with a challenge. My mom noticed the lifestyle changes and health issues, and she again banned everything. But This Time it led to continuous arguments with my mom because, By this time, I had become a rebel because what else can you Expect from a teen who is addicted to packaged food? But No Matter what, Mumma ke Aage Kiski Chalti Hai? (Translation: At the End, Moms Win Anyways)

Still, I decided to do something about it. Putting my smart brains to use, I went on Amazon and searched for "healthy mayonnaise," but found What? Nothing, and then I realised none of these packaged foods were as safe as they appeared to be. Moms are Correct. And this is not just my problem; it is every parent-child problem.

So, I went to the kitchen proudly, saying I would make my own Gud mayo, which can be repeated guilt-free. After all, COVID turned everybody into a chef. Especially Foodies!

Honestly, I thought it'd be easy! But, ugh, who knew another rollercoaster was awaiting me? As the first batch didn’t come out perfect, I made it twice and three times! And I didn’t realise how the count reached 172!

And finally, I cracked it—a guilt-free, delicious mayo, the first of its kind in India. Something so tasty that is Made with Ingredients that everyone can guilt-free.

That just became my mission: to make a change where it's required.

Impressed? Intrigued? Or Just want to say Hi? Find me at isha@repeatgud.com

WHAT MAKES US  DIFFERENT?

Other Brands

Refined Sugar

5-8 Chemicals you can’t pronounce

Artificial Flavours

Palm/Soy Oil

10X more Plant based Protein

Organic Jaggery

0 Chemicals 100% Natrual

Sunflower Oil

What do we aim for?

At Repeat Gud, we're all about reconsidering the way people think about packaged foods. We noticed that Food could be both delicious and nutritious. Our aim is straightforward: just to bring you sauces that are not just mouth-watering but also packed with health benefits and without any preservatives or sugar, and most importantly, approved by moms and loved by kids. With every jar we make, we're promoting healthier eating habits and a more joyful life.

Our Dream

Our vision at Repeat Gud is to redefine packaged food through innovation. If it’s From REPEAT GUD, It’s genuine. We want to make Healthy Eating a joy, not a Task, encouraging everyone to choose Good, eat Good, Repeat Gud. Through delicious, guilt-free products, we aim to be your trusted partner in embracing wellness with every bite.

So again, welcome to Repeat Gud, where every bite tells a story and every meal is a celebration of flavor and goodness!